One such area of issues which has taken on increased importance over recent years is that of toxic links. Back in 2012 Google unleashed it’s first Penguin update, designed to target what it considered to be ‘dodgy’ backlinks – In the world of SEO, chaos ensued. As we covered earlier, there’s often crossover between what’s seen as a ‘technical SEO audit’ and ‘website SEO audit’. Definitions vary and there’s a lot of scope for overlap in several areas. Some people might refer to a ‘website SEO audit’ as a technical audit, yet others would argue that only a small portion of the elements covered would qualify as ‘technical.
Keeping your important keywords in the visible part of your title can have a significant impact on click-through rates (CTR). If search engines can’t render your page, it’s possible it’s because your robots.txt file blocks important resources. Years ago, SEOs regularly blocked Google from crawling JavaScript files because at the time, Google didn’t render much JavaScript and they felt it was a waste of crawling. Today, Google needs to access all of these files to render and “see” your page like a human.
Transparent SEO Audit Pricing
- Unfortunately, many businesses don’t realize the importance of regular audits and miss valuable optimization opportunities.
- A fitness blog should have links from health and wellness sites, not gambling or loan websites.
- While Semrush has a suite of paid SEO tools, it also has plenty of free features that can spy on your competitor.
- Establishing a consistent schedule is essential for identifying potential problems before they negatively affect performance.
Woorank’s BHS Links in-depth site analysis helps marketers reveal opportunities for optimization and improvement. This analysis takes into account the performance of existing SEO initiatives, social media, usability, and more. HubSpot’s Marketing Hub includes an SEO marketing software tool that’s perfect for helping you build authority across your website.
Discover Low-Competition Keywords
Test across different devices and browsers to identify any variations in rendering. The technologies powering your site and digital marketing strategy can help your business make the most of SEO. That’s why our SEO checker looks at your server, plus your website’s technologies. These pieces of tech can range from essentials, like Google Analytics, to optional tools, like Facebook Pixel.
SEO audit part one: On-page SEO
Commit to performing a link quality audit at least once a month for your campaign, even if your link building strategy is only a small component of your overall direction. Finding and removing one bad link can save you the pain of dealing with a ranking drop, and proactively keep your site’s domain authority rising over time. Sitebulb is a crawler and site audit tool in the same vein as Screaming Frog.
Analyze any web page with the free SEO checker by Seobility to find technical errors and on-page SEO issues that might be holding your site back from top search engine rankings. Morningscore offers a suite of features for improving a website’s search visibility and can be used to find on-page SEO, technical SEO, and backlink-related issues. The Search Atlas Scholar Tool grades your content across multiple dimensions to help you align your writing with what Google deems authoritative, trustworthy, and relevant. The Search Atlas Schema Markup Generator Tool helps you create JSON-LD schema for various content types, including articles, local businesses, products, FAQs, and more. Additionally, the Search Atlas Keyword Gap Tool helps you uncover untapped keyword opportunities by comparing your site’s keyword performance with that of your competitors.